The music video for TKO uses both narrative and performance throughout. The narrative tells the story of a doomed relationship between the protagonist (Justin Timberlake) and his lover who eventually becomes his murderer.
The video has many different shots and camera angles of 2 different stories simultaneously which eventually come together to make sense at the end. There are quite a few mid-range shots of both characters, depicting first of all how expressionless and emotionless they are, and the lack of love. Secondly the look in their eyes is no longer one of admiration but one of searching, theres something missing from their relationship and despite getting close and intimate as well as even having sex in the video (3:56-4:50) there is nothing more to the couple. The target audience is couples and/or people in love facing a couple of issues within their relationship and are trying to get over this rough patch. Mainly aged 20-45 because that's when most lasting relationships are made and or begin to break.
The costumes are fairly simple, and just normal everyday clothing however in some of the scenes at home the female is only in a long shirt and very short shorts or underwear which is fairly promiscuous relating back to how they're relationship has come down to just sexual.
The lighting tends to be very simple and certain scenes are pretty dim/dark, conveying the feelings within the video, the level of emotions shown, creating that sort of tense atmosphere.
Screen shot this.
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