Target audience

                   
                                                                       Target Audience


Our phychographic segmentation is:

The mainstream

The struggler

The explorer

According to young rubicon.

Our top four most important themes are lifestyle, age, gender and social background.

We thought our target audience should be 13 to 30 year olds because they are more into pop, indie and rock songs.

music videos. The gender is mixed because both genders like pop, indie and rock music videos. Are social

background is intonational. This is because our song will have a narrative behind it.

Costumes:

We will have casual clothing for example jeans, shirts, t-shirts and trainers.

Target audience age:

13 to 30 years old

Gender:

male and female

Choices of songs:

Vance Joy - Riptide

Kings of Leon - Sex on fire

Arctic Monkeys - Do I wanna know

Hozier - Take me to church