Representation of people/groups in our music video

In our music video, our actor in the music video will be dressed appropriately as our target audience is aged from 13 to about 28. Appropriate dress would be dark colours, mainly black and navy because they are connected to and symbolize seriousness, darkness, depression and sadness.
The types of people we are representing and that would listen to this song are troubled teens/young adults who are sad and depressed or stressed because this is the type of music you would listen to if your stressed or depressed because of the lyrics and the tune of the song, it's not necessarily the happiest song out there. We'll attempt to capture this with a subtle narrative of someone trying and struggling to deal with their emotions after a breakup, something that happens in everyday life and we've all felt or will feel at some point. Capturing both our perception of the lyrics, the character could 'use somebody' like their other half they've broken up with as the memories are now painful, but also the mood of the song, showing what many people go through.

Intertextuality

Regarding intertextuality we looked at many videos to decide on what shots to use for the recording of the performance clips as inspiration. We decided to take shots from the front, but as close ups from the chest/shoulders and up as we felt it was best to focus on the face and the emotion for the deliverance of the lyrics. It's also similar to our song in its genre and target audience so that helped.
Also we decided to use shots without any of us in them and just of scenery like in the actual use somebody video and in many others as we felt it created a nice calming effect without much effort, and since it happens so much we consider it one of the conventions of the videos of this genre and decided to use it for that reason.

Shooting Schedule

We plan to meet up to shoot the video outdoors and at our houses in our free time at a minimum of at least once a week and all filming should be done by the end of December so we can safely make any last minute tweaks before our deadline in January.

*Update, due to circumstances we were unable to meet as much as we had initially planned. We are now filming after school when we can and on the weekends. We filmed on Wednesday 7/1/15 after school. We filmed on Saturday 11/1/15 and on Sunday 12/01/15. Our next set time to film is on Wednesday 14/1/15 after school but we may be able to before then.

List of people involved

List of people involved in the music video and their roles:

• Drin Barbatovci - Mainly acting and lip syncing in the video, some directing, camera and sound work.
• Shemsi Jashari - Camera and sound work, directing.
• Faisal Ahmed - Camera and sound work, lighting, directing input.
• Neyaz Miah - Camera and sound work, lighting, directing input.

List of locations

The places we plan to film:

• Around Camden town  
• Regents place
• Regents park
• Camden Canal
• Central London

We've chosen these locations because they provide good scenery. We chose these locations because they all have different scenarios for example Camden Canal has a river that flows through a small bridge and the canal lets boats past through, Regents park has tall trees surrounding the park also we the trees contrast with sun setting , Regents place has tall buildings and busy roads and also has a lot of people walking around, Camden Town has a lot people walking around the streets and shops also Central London is where all these locations are based around. We plan to visit these locations at about 3 o'clock and on wards because the sun sets earlier in winter and we can get some aesthetically pleasing shots of all the lights up in the dark but still have enough lighting to make clear recordings without having to add more than a torch or two from behind the camera in some places.

List of props

The props we are going top use are:

• A wine bottle

The wine bottle represents the loneliness of the character as he is now lonely so he has given himself up and now he is drinking alcohol. He drinks alcohol because he wants to forget about his issues and him being lonely.   

List of equipment

Equipment we'll require:

• A camera
• Torches for lighting in darker locations
• Camera stand of some sort for steadier shots
• A microphone (should be built into camera however)
• A tripod

The camera we will be using to record our footage will be at a fairly good quality. This piece of equipment will produce high definition content so will ensure that our music video appears professional and is enjoyable to watch as it will be easier on the eye. The camera has a number of modes that can be used, meaning filming can take place in the several settings and variations of lighting that we plan to film in. A tripod will also be needed as to keep the camera still whilst filming. This will ensure that the shots appear professional as opposed to the poor, handmade quality of a handheld shot. the tripod will need to be adjustable so that a variation of shot types and angles can be applied.

Editing will be done on a macbook pro with retina display on an editing programme that has many useful features that are discussed under the subheading of "editing" for this task.  The computer itself
has a high definition screen with retina display, meaning the image will be crystal clear - which means that the video can be edited accurately and be aesthetically pleasing to watch.

Self Assessment

Letter To Copyright Permission Holder

Dear Copyright Holder,

We are a group of GCSE students who are writing to request your permission to use the track "Thinking Out Loud" by Ed Sheeran.

With your permission we would use this track for the sole purpose of completing our GCSE course, which involves making a music video to a popular music track.

If we received the your permission the track would ONLY be used in an educational context and will not be distributed to anyone beyond our media class, teachers and the exam board, not to a large audience.

Of course the artist and your company would be fully recognized throughout the whole course, in pre-production and the final product. If you wish to provide a copyright notice with specific wording please supply that with full details.

We look forward to your reply,

Kind Regards

Drin Barbatovci
Shemsi Jashari
Neyaz Miah
Faisal Ahmed

Questionnaire

Questionnaire

Name:

What gender are you:

How old are you:

What hobbies do you have:___________________________________________________________

please circle
Which genre do you like most:     R&B     POP     HIP-HOP     RAP     CLASSIC    OTHER

Why:______________________________________________________________________________________________________________________________________________________________

What do you like to see in the music videos:
__________________________________________________________________________________________________________________________________________________________________

please circle
What type of lighting do you like in a music video:   SPOTLIGHTING    LOW    MEDIUM     HIGH

What type of colours do you like to see in music video's:____________________________________

please circle
What genre do you like in films:    COMEDY    HORROR    THRILLER    ROMANCE     SCI-FI OTHER


What is an ideal costume for someone in a music video:____________________________________

Are you into sport:     YES     NO

If yes what type:____________________________________________________________________

Who is you favourite artist:___________________________________________________________

Mood Board

Target Audience Mood Board

These all link because they are the general interests of young people these days, movies, tv, music, social media, going out and partying or generally having fun with friends.

Eminem Analysis

Eminem-Not Afraid 

Cinematography

The first shot in this video is an establishing shot. This shot tells us that he is in a city with a lot of skyscrapers so stereotypically he may be in New York. He speaks at the start of the video and the goes to a close up of his face whilst he speaks. This lets us establish who it is and how he looks at the moment because he wants to show people that he is fashionable and he keeps up with the latest fashions. He raps with a lot of emotion in this song so there are a lot of close ups to show this emotion, with facial expression, hand, arm gestures and movements. This shows that Eminem has a passion for raping. Also he is at the centre of the camera at every angle, this shows that he is the main attention.

Editing

This video is a mix between continuity and montage editing as it follows a loose story line, in to two settings and jumps between the two settings whilst he sings the lyrics in both settings. It also jumps between different angles within the same setting. This creates a very effective way of explaining his feeling in this song through editing as is talking about he is trying to work through the chaos of his life.

Sound

The lip syncing in this video is done expertly because the camera is very focused on him so he had to make sure his singing is exactly in time. Around Eminem there is no one and it looks like there is no sound.

Mise –En-Scene

There are two settings in this video; a city and a basement. The basement setting i used to help illustrate his feeling of being trapped which is confirmed when he breaks through the wall when the lyrics talk about facing his problems. He is dressed very typical for his genre which is Hip Hop which include the cross around his neck, sleeveless tops, baggy jeans and Nike trainers.

bruno mars grenade analysis

The music video I am analyzing is ‘Grenade by Bruno mars. The video is a well-known narrative video, which defies emotion and relative feeling to an audience through its visuals as well as audio. The song is about a man ’s feelings towards a girl who means a lot to him but she doesn’t feel the same back. In the video it is very simplistic in the sense that minimal percentage of production was designated to post production, meaning it had basic continuity editing where it showed the artist in different places. The video storyline is around a connection with the lyrics. It shows the efforts that the man would go through to prove his love for the women. It shows him all the way through pulling a piano with a rope. This is a dominant ideology in the video and shows the struggle, this creates interest to the audience visually on the journey this man is embarking on. We question as a viewer where he is going? Why he is going? And why he has a piano? But this all adds up through the artists star persona, his musician ability is shown through the fact he is pulling a piano which in most of his songs he plays himself. The genre is signified through the use of mise en scene, cinematography and editing. Also the connection within the lyrics is very cleverly done as it swerves away from being classed as a performance video although it contains similar characteristics. For example the lyric ‘In front of a train for ya’ then ironically at the end of the video after witnessing the girl he loves with another man, he ends up committing suicide and standing in front of a train. The emotion of the song is complimented through the visuals, which in all creates suspense and interest to the video.

Editing

As I earlier mentioned the editing used in the video is very simplistic.

This is a skill in itself as it highlights the naturalistic feel to the video/song. A montage edit is used throughout the video; we follow two scenarios of the same man, 1 of him pulling a piano on a journey somewhere, another of him in a room reminiscing looking at photos etc.

The variety used within the edit maintains the viewers interest as we are not always looking at the same things it is constantly changing.

The effect the edit has on us as an audience is that we are always occupied and being informed. The effect is has on the video is that the level of interest is sustained throughout. The duration of the clips are not too long to become repetitive of lack interest and not too short to change the genre/feel of the video.

Interesting transitions to represent change in scenario are used for example, when he is in the room before the first chorus a swipe is used in the form of a truck which goes across the screen fast and the shot then changes into him in a car tunnel still pulling the piano. This unique transition is used rarely within the video but seeing it is aesthetically pleasing to the audience and they continue watching to see it again.

The mise en scene within the video has essentially affected how the

Genre is put across; the artist, and the videos intended meaning by applying the appropriate colors and props, costumes etc. The audience has a preferred response to the video understanding the true emotion being emitted. The uses and gratifications theory can be applied to the video as the fact he is in a suit allows a range of people being able to identify and relate to the character through his costume. It adds connotations of a smart, normal, workingman, which in itself emphasizes the natural meaning behind the song of love.

A dark color filter has been applied to a majority of the video, to engage the depressing, emotional feel that the genre represents. These specific songs require signifiers to ensure the audience of the genre and style of the artists video/song. Production design was vitally important in this video as it showed the character going through scenarios such as rough neighborhoods interlinking gang culture and violence, adding to the appeal it has to an

Audience.

Sound

As it is a music video the sound itself was the song throughout but Miniscule sound effects were used for example in transition of shots as a truck passed, in the background a truck engine would play. Also in the end of the video as the train approaches the character the sound of an oncoming train plays. Through various viewings of the music video I have not picked up on any Intersexuality use within it.

Theories

Andrew Goodwin’s theory can be applied to this video as it demonstrates genre characteristics for example, close ups, mise en scene specific factors etc. As well as there is a distinctive relationship between the lyrics and the visuals, amplifying what is going on. In the video the artist Bruno Mars plays the role of the main character, which includes a lot of focus on him via cinematography. This promoted the artist himself and could even be a demand by him or the record label to gain the most profit possible. The uses and gratifications theory is applies in how the video allows the audience to identify and relate with the content of the video through the visuals and the lyrics. This attracts a more varies and range audience as the relation for the audience to the song depends on personal past experience.

Avicii Wake me up

neyaz

Avicii- Wake me up  

This establishing shot sets the scene of the video. It creates an olden time effect as it’s in the country side and the colour effect of this first shot also helps to create this olden atmosphere to the video throughout the music video. 

This second shot also helps to set the scene as it tells the audience a bit about the place in which the two girls in the movie are living in and the financial state they are in as well. It placed in the countryside and away from society.

This shot is a medium shot of the two girls in bed. They are both in white which gives the impression of their innocence vunerability in this video. As the main lyric to this video is ‘Wake me up’ it reinforces this idea of waking up.

This is a background media close up of the two girls tattoos. This is enforcing the girls tattoo and that it has a special meaning within this music video. It adds to the mystery of the video and we are ensure of the meaning of it.

This shot is a medium shot of the two girls holding each others hands. The older girl is protecting her sister from the weird people who all seem to be wearing old clothes and looking scruffy whereas the girls are nicely dressed. It shows that possibly there Is a higher class from the girls.

This last shot is completely different to any of the other shots and shows a completely different era and place that the girls are in. The oldest girl goes to find a better place for them to live where they belong. All the people in this new place are shown to have the same tattoo which shows a sign of community.

 There is lot of bright colours and it is a busy shot. This makes the audience fill with excitement from the music video.